All-in Experience
with Made at Dawn

welcome to the studio

Our all-in experience is for
timeless companies &
founders who are ready to go
all-in and cultivate their digital
advantage.

Our signature two-phase approach allows us to develop unique strategies and solutions for complex projects without being tied down to one-size-fits-all solutions.

Research is the
fundamental start of
every project.

Services Included

Customer research
customer interviews
brand voice guide
Sitemap
Information architecture

Add-On Services: Brand Foundations / Brand Voice Guide / Visual Brand Strategy / Full Brand Design

Phase 1:
Research & Site
Architecture

The start of any collaborative project is research.

Our goal isn’t to just make a pretty-looking website. We build websites that deliver information and emotion, that transcends into users taking action.

To get a critical understanding of your company, we will conduct a study by collaborating with your team and your customers.

With the data collected, we will then develop a detailed sitemap and information architecture, creating a thoughtful and easy-to-use user experience. This will influence the scope of Phase 2, by judging how many pages are needed to tell the full brand story.

If you purchase the add-on services, we will use the information to develop a visual design and strategy for your brand.

Breakdown of  Phase 1

week 1

Onboarding — We’ll send you an onboarding package of a detailed walkthrough of the entire project timeline, what’s included, what needs to be done when, and a questionnaire to get started.

Introductory Meeting — Once we receive all the information we need from you, we will host an introductory meeting where we discuss the timeline, brainstorm any ideas, and jot down important notes for the project.

week 2

Customer Research — Using the information you provided in the questionnaire, our team will conduct a study on your customers or the target customers you want to attract with the website.

Customer Interviews — We act based on data, not opinions. We will confirm and expand our research by interviewing from 2 to 5 of your previous or target customers.

Brand Voice Guide — From the information collected during research and conducting interviews, we will develop a brand voice guide: the words, phrases, and mood set throughout your web copy, social media, emails, and every other platform that connects you to your customer.

week 3

Information Architecture — One website contains multiple types of information. From funnels to blog posts and contact pages, we'll put together an Information Architecture (IA) diagram.

Sitemap — Using the IA diagram, we'll decide and outline all of the pages that need to be designed and developed in the full website. This is what will determine the scope of Phase 2.

Ready for the all-in
experience?

Research is the
fundamental start of
every project.

Services Included

creative direction
website copy
custom website design
custom website development
seo strategy

Add-On Services: Sales Funnel Pages / Technical Integration / Membership Site / Client Portal / Web Hosting

Phase 2:
Website Design &
Development

The start of any collaborative project is research.

Our goal isn’t to just make a pretty-looking website. We build websites that deliver information and emotion, that transcends into users taking action.

To get a critical understanding of your company, we will conduct a study by collaborating with your team and your customers.

With the data collected, we will then develop a detailed sitemap and information architecture, creating a thoughtful and easy-to-use user experience. This will influence the scope of Phase 2, by judging how many pages are needed to tell the full brand story.

If you purchase the add-on services, we will use the information to develop a visual design and strategy for your brand.

Breakdown of  Phase 2

week 1

Creative Direction — From mood boards to inspiration, layout styles, and more, we'll put together the creative direction that we're taking the project and get your approval.

week 2

Website Copy — Using the Brand Voice Guide we developed in Phase 1, our team will write the content (copy) of the website. We do this before creating wireframes because we prioritize storytelling through design.

week 3-4

Custom Website Design — We will design the complete prototype of the website using the website sitemap and copy that we have developed.

week 5-6

Custom Website Development — After the design prototypes are presented and approved, we will go into developing the complete website.

SEO Strategy — Once the website is fully developed, presented, and approved, we will prepare the website to launch by configuring technical SEO.

Ready for the all-in
experience?